How
to leverage your time and close more deals
by
Biba F. Pedron
Whatever your business or expertise is, you
generally have to repeat the same things over and over to
explain your business to new prospects. So why don’t
you create a product to give to your prospects so they can
learn more about you and your business, while you have more
time to close deals.
You go to networking events, and you meet
numbers of new people every month. You schedule coffees or
meetings with each and every one, and you spend most of your
time doing the same presentation. I agree that the one-on-one
contact is important, but do you really need to meet everybody?
Can you evaluate your new prospects before you meet them,
so that you only meet those who are really interested in your
services, and you will get more chances to close the deal?
You have only few hours a day, so why don’t you leverage
your time?
Here
are 3 simple ideas to leverage your time and close more deals.
1-
Organize a teleseminar
to present your business and expertise to your prospects.
Speak with 10, 20, or 60 people at the same time, instead
of doing it one at a time.
Introduce
your business:
What you do.
How you do it.
What problems you solve.
What solutions you provide.
What are the benefits of working with you.
Then answer each and every question that is asked.
With the technology available today, it is
very easy and free to organize a teleseminar.
You could record the teleseminar to create a CD or an audio
program to use as a giveaway to attract potential new clients,
at tradeshows, or to organizations that you are targeting
but never get the chance to reach directly. According to the
information you provide about your business, you could sell
the CD and create a product from the teleseminar.
You can do it once and use the same content
or CD with everybody, or you can do it monthly and showcase
your expertise to more people.
2-
Turn your teleseminar into an e-book
You could even go a step further. Your teleseminar is ready,
so turn it into an e-book. Hire somebody to do the transcript
and offer the e-book as a giveaway or sell it on your website,
as with the teleseminar. Use your e-book as a marketing tool.
3-
Turn your e-book as a series of articles
You work hard to prepare your presentation, so why don’t
you use your e-book to do a series of articles that you can
send to newspapers or magazines or post online at articles-directory.
There is no need to rewrite the same thing over and over.
Remember the goal here is to leverage your
time, so do the work once and use your content to develop
various materials, tools and strategies. Using those marketing
strategies will not only help you leverage your time, attract
more clients and close more deals, but it will also position
yourself as an expert in your field. So differentiate yourself
from your competitors, and show people why they should buy
from you and not someone else.
Want
other ideas like this one to grow your business? Learn more
about “Power
of Networking Secrets”, a 5-step program to turn
more contacts into clients and more leads into sales.
You will learn: 1/How to create an outstanding
business card, 2/ How to polish an elevator pitch which will
hook your audience, so that people will remember you, 3/ How
to create a seven-step follow-up system to turn more prospects
into clients, 4/ How to use your newsletter to promote your
products or services without hard selling, 5/How to create
strategic alliances to grow your business faster.
You
can read more about it and get your own copy of “Power
of Networking Secrets” at www.powerofnetworkingsecrets.com
(c)
2007 Biba F. Pédron
About the author
Biba
F. Pédron,
Marketing Consultant, founder of Biba4Network, also knows as "The
Connection Queen", helps solo-entrepreneurs to
maximize their networking results and reveal proven strategies to attract
more clients and double their business with simple but effective
networking system.
Biba is the author of “Start Your Dream Business Today! The Proven 11
Steps to Start and Grow Your Own Business”. www.startyourdreambusinesstoday.com
And "Power of Networking Secrets" a 5 step PRogram to maximize your
networking results" www.powerofnetworkingsecrets.com
To receive my free mini e-course "15 Ways to Maximize Your Networking
Secrets" and Free CD "Networking Know How"
click here
www.theconnectionqueen.com
NOTE:
You’re welcome to “reprint” this article
online as long as it remains complete and unaltered (including
the “about the author” info at the end), and you
send a copy of your reprint Biba
F. Pedron
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